Education
Mountain Dew, the ultra sweet, odd-colored lemon lime drink, a caffeinated marketed by Pepsi, is today one of the fastest growing and most popular products in the carbonated soft drink category in the United States.
The formula invented back in the 1940s in Marion, Virginia by Bill Jones, president of Tip Corporation and first marketed in Johnson City and Knoxville, Tennessee the south-eastern state of Tennessee, USA in 1948.
Early Mountain Dew bottles featured Willy the Hillbilly, accompanied by his pet pig, taking a potshot at a fleeing revenuer.
The name Mountain Dew was first trademarked by two brothers, Barney and Ally Hartman, who ran a bottling plant in Knoxville, Tennessee. The brothers originated the lime green beverage as a mixer in the late 1940s. That mixer was redeveloped in 1954 as a soft drink called Mountain Dew.
Hartman brothers later sold the original formula and the Mountain Dew name to Bill Jones.
Bill Bridgforth of Tri-City Beverage in Johnson City, Tennessee, was instrumental in creating its final formula in 1958. He joined the company in the same year.
By 1961, Jones had acquired all rights to the products and introduced a new Mountain Dew in local stores shelves.
Mountain Dew was acquired by the Pepsi Cola Company in 1964. It has been introduced globally at various stages, but the USA remains its stronghold.
PepsiCo aggressively promoted Mountain Dew nationally during the late 1980s, and expanded the product line.
Mountain Dew abandoned Wily the Hillbilly and today Dew as ‘young, active, outdoor types’ who are presumably too busy snowboarding to shoot at revenuers.
It has successfully revived its brand though association with extreme sports and the development of an active, energetic and outgoing brand personality.
- Caleb Bradham And Pepsi Cola Company
In 1902, he launched the Pepsi-Cola Company in the back of his New Bern pharmacy room and applied to the U.S. Patent Office for a trademark. At first, The Pepsi-Cola Company simply sold Pepsi-Cola syrup to drug stores in eastern North Carolina. He mixed...
- The Invention Of Pepsi Cola By Caleb Bradham
Summer 1898, the weather was hot and humid. In New Bern, North Carolina pharmacist named Caleb Bradham began experimenting with various combinations, of spices, syrups and juices in search of a refreshing soft drinks to serve parched customers. Caleb...
- History Of Borobudur In Java
The Temple of Borobudur on the island of Java, is one of the greatest Buddha monuments. It was a pilgrimage site for people all over Southeast Asia. Pilgrims brought simple clay objects in the shape of stupas and buried them underground at the site. Borobudur...
- History Of Soft Drink Fanta
Fanta is manufactured by Coca Cola for international markets. It is best known as orange soda, although it comes in grape, lemon, lime and other flavors. Fanta was born in the austerity of post-war Germany, when the Coca-Cola Company had to use sugar...
- Early History Of Pepsi Cola
Pepsi-Cola is one of the drinks that trace its root back to the corner drugstore. In 1893, Caleb D. Bradham, a pharmacist of New Bern invented it. Bradham poured a sample of his mixture into a beaker and gave it to his assistant to taste it. Then he saw...
Education
History of Mountain Dew
The formula invented back in the 1940s in Marion, Virginia by Bill Jones, president of Tip Corporation and first marketed in Johnson City and Knoxville, Tennessee the south-eastern state of Tennessee, USA in 1948.
Early Mountain Dew bottles featured Willy the Hillbilly, accompanied by his pet pig, taking a potshot at a fleeing revenuer.
The name Mountain Dew was first trademarked by two brothers, Barney and Ally Hartman, who ran a bottling plant in Knoxville, Tennessee. The brothers originated the lime green beverage as a mixer in the late 1940s. That mixer was redeveloped in 1954 as a soft drink called Mountain Dew.
Hartman brothers later sold the original formula and the Mountain Dew name to Bill Jones.
Bill Bridgforth of Tri-City Beverage in Johnson City, Tennessee, was instrumental in creating its final formula in 1958. He joined the company in the same year.
By 1961, Jones had acquired all rights to the products and introduced a new Mountain Dew in local stores shelves.
Mountain Dew was acquired by the Pepsi Cola Company in 1964. It has been introduced globally at various stages, but the USA remains its stronghold.
PepsiCo aggressively promoted Mountain Dew nationally during the late 1980s, and expanded the product line.
Mountain Dew abandoned Wily the Hillbilly and today Dew as ‘young, active, outdoor types’ who are presumably too busy snowboarding to shoot at revenuers.
It has successfully revived its brand though association with extreme sports and the development of an active, energetic and outgoing brand personality.
History of Mountain Dew
- Caleb Bradham And Pepsi Cola Company
In 1902, he launched the Pepsi-Cola Company in the back of his New Bern pharmacy room and applied to the U.S. Patent Office for a trademark. At first, The Pepsi-Cola Company simply sold Pepsi-Cola syrup to drug stores in eastern North Carolina. He mixed...
- The Invention Of Pepsi Cola By Caleb Bradham
Summer 1898, the weather was hot and humid. In New Bern, North Carolina pharmacist named Caleb Bradham began experimenting with various combinations, of spices, syrups and juices in search of a refreshing soft drinks to serve parched customers. Caleb...
- History Of Borobudur In Java
The Temple of Borobudur on the island of Java, is one of the greatest Buddha monuments. It was a pilgrimage site for people all over Southeast Asia. Pilgrims brought simple clay objects in the shape of stupas and buried them underground at the site. Borobudur...
- History Of Soft Drink Fanta
Fanta is manufactured by Coca Cola for international markets. It is best known as orange soda, although it comes in grape, lemon, lime and other flavors. Fanta was born in the austerity of post-war Germany, when the Coca-Cola Company had to use sugar...
- Early History Of Pepsi Cola
Pepsi-Cola is one of the drinks that trace its root back to the corner drugstore. In 1893, Caleb D. Bradham, a pharmacist of New Bern invented it. Bradham poured a sample of his mixture into a beaker and gave it to his assistant to taste it. Then he saw...