Education
In 1901, Sartori Kato began introducing the American public to powdered coffee at the Pan-American Exposition in Buffalo, New York.
In Guatemala in 1906, an Englishman named Washington observed the formation of coffee powder on the spout of a silver urn. After some experimentation, he began marketing instant coffee in 1909.
At the request of the Brazilian Coffee Institute, Nestle had begun research in developing new products to help resolve Brazil’s coffee surplus in 1930.
After seven long years of research in Nestle Swiss laboratories, they found the answer. The new product was named Nescafe – a combination of Nestlé and café.
Nestle introduced Nescafe, the first commercially successful soluble coffee, in Switzerland, on April 1st, 1938. The company applied the technology at its Hayes factory, west London.
Nestle developed a new process for dehydrating the concentrated coffee which vastly improved the quality. In entailed spraying a fine mist of the solution into a heated tower where the droplets turned to powder almost instantly.
The name Nescafe became the generic European term for American coffee, which is thinner-bodied and less robust than European and Middle Eastern coffees.
The advent of World War II interfered with some of these production facilities, but a major expansion of instant coffee production was made in the USA at the insistence of the US military.
Broad acceptance of Nescafe as a military ration by millions of GI’s encouraged Nestle to expand its post-war production capabilities, so new plants were built in Freehold, New Jersey and Ripon, California in 1948.
By the 1950s, coffee had become the beverage of choice for teenagers, who were flocking to coffeehouses to hear the new rock ’n’ roll music.
Over the years the company has kept the emphasis on innovation, introducing pure soluble coffee (1952) solely using roast coffee beans.
Based on success of Nescafe, the company develop a freeze dried coffee in 1966 called Taster’s Choice.
In 1994 Nestle invented the full aroma process, which improved the quality of instant coffee. Such innovations have made sure that Nescafe has remained the world’s leading coffee. It is also the third most valuable brand in the entire drinks sector.
History of Nescafe
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Education
History of Nescafe
In 1901, Sartori Kato began introducing the American public to powdered coffee at the Pan-American Exposition in Buffalo, New York.
In Guatemala in 1906, an Englishman named Washington observed the formation of coffee powder on the spout of a silver urn. After some experimentation, he began marketing instant coffee in 1909.
At the request of the Brazilian Coffee Institute, Nestle had begun research in developing new products to help resolve Brazil’s coffee surplus in 1930.
After seven long years of research in Nestle Swiss laboratories, they found the answer. The new product was named Nescafe – a combination of Nestlé and café.
Nestle introduced Nescafe, the first commercially successful soluble coffee, in Switzerland, on April 1st, 1938. The company applied the technology at its Hayes factory, west London.
Nestle developed a new process for dehydrating the concentrated coffee which vastly improved the quality. In entailed spraying a fine mist of the solution into a heated tower where the droplets turned to powder almost instantly.
The name Nescafe became the generic European term for American coffee, which is thinner-bodied and less robust than European and Middle Eastern coffees.
The advent of World War II interfered with some of these production facilities, but a major expansion of instant coffee production was made in the USA at the insistence of the US military.
Broad acceptance of Nescafe as a military ration by millions of GI’s encouraged Nestle to expand its post-war production capabilities, so new plants were built in Freehold, New Jersey and Ripon, California in 1948.
By the 1950s, coffee had become the beverage of choice for teenagers, who were flocking to coffeehouses to hear the new rock ’n’ roll music.
Over the years the company has kept the emphasis on innovation, introducing pure soluble coffee (1952) solely using roast coffee beans.
Based on success of Nescafe, the company develop a freeze dried coffee in 1966 called Taster’s Choice.
In 1994 Nestle invented the full aroma process, which improved the quality of instant coffee. Such innovations have made sure that Nescafe has remained the world’s leading coffee. It is also the third most valuable brand in the entire drinks sector.
History of Nescafe
- History Of Perrier Sparkling Natural Mineral Water
In 218 BC the military campaigns of Hannibal and his elephants refreshing themselves in the bubbling pool at Vergeze on his way to attack Rome. Archeological remain of Romans origin indicating the uses of the spring by the ancient Roman. In 1860, a Dr....
- Charles William Post And Post Cereal Company
In 1894, the first breakfast food made by the famous Dr. J. H. Kellogg of Battle Creek, Michigan. The Kellogg Company marketed Granose Flakes in 1895. It was C. W. Post (October 26, 1854 – May 9, 1914), the founder of Post Cereals, who first clearly...
- Cereal Flake Breakfast
In 1894, flaked breakfast cereal was accidently invented by Seventh Day Adventist Dr. John Harvey Kellogg. He and his younger brother Will Kellogg found a new way of processing corn: they steamed and soften the kernels, added flavorings and then flattened...
- History Of Coffee In Africa
Studies have shown that coffee is native to the Kaffa province southwest of Ethiopia. Coffee Arabica grew here wild. And it was here that the local inhabitants began using the bean for their own, evolving purposes. The origins of coffee are shrouded...
- How Coffee Was Discovered?
Coffee has been enjoyed by humans for more than 1,000 years. Throughout history coffee has been touted as a medicinal cure-all, and condemned as the devil’s brew. Legend has it that back in 850 AD, a goat herder named Kaldi noticed his herd was full...