Charles William Post and Post Cereal Company
Education

Charles William Post and Post Cereal Company


In 1894, the first breakfast food made by the famous Dr. J. H. Kellogg of Battle Creek, Michigan. The Kellogg Company marketed Granose Flakes in 1895.

It was C. W. Post (October 26, 1854 – May 9, 1914), the founder of Post Cereals, who first clearly comprehended that convenience and flavor were more forceful and more widely appreciated advantages.

In 1891, Post was a patient in the Kellogg brother’s sanitarium in Battle Creek, and it was here that he was first introduced to breakfast cereal. Post tried to purchase a partnership in Kellogg organization, but his offer was refused.

Post incorporated the Postum Cereal Company in 1896 to manufacture and sell his grain-based coffee substitute. The coffee substitute so successful he was spending $1 million annually advertising it.

With a major success under way, Post experimenting with other products. In January 1898 he started marketing Grape Nuts, made from wheat and malted barley, which served to sweeten the cereal.

C. W Post died in 1914, his daughter, Marjorie Merriweather Post, inherited her father’s estate and continue to build the company.

In 1929, the company was acquired by the General Foods Company owned by Clarence Birdseye.
Charles William Post and Post Cereal Company





- Facebook Has A Billion Users In A Single Day - Mark Zuckerberg
"For the first time over a billion people used  Facebook on a single day, according to company founder Mark Zuckerberg." The "milestone" was reached on Monday, when "1 in 7 people on Earth used Facebook to connect with their friends and family",...

- Will Keith Kellogg (1860-1951)
Will Keith Kellogg was business manager of the Battle Creek Sanitarium, founder of the Kellogg Company and founder of the W.K Kellogg foundation. Born on April 7, 1860 to John Preston Kellogg and Ann Janette Stanley Kellogg, he was christened ‘Willie...

- Who Is Dr. John Harvey Kellogg?
Dr. John Harvey Kellogg (February 26, 1852 – December 14, 1943) was a Seventh-day Adventist and vegetarian. He recommended a plain diet for medical and moral reasons. John Harvey, the fifth child of his mother, Ann Jeanette, and the tenth of his father,...

- The Quaker Oats Company In History
The Quaker Oats Company started with The Quaker Mills Company in Ravenna, Ohio when Henry D. Seymour and William Heston registered the Quaker trademark in 1877.  They developed and trademarked a new product: rolled oats.  All consumers had to...

- History Of Breakfast Cereal
During the American Civil War, Union soldiers were glad to get a hot breakfast cereals, especially when they were in the march or cut off from supply trains. Cooks used foodstuff on hand to make, panada, a hot breakfast gruel affectionately known as...



Education








.