Education
Sprite was introduced by Coca Cola in 1961. Before that Houston Coca-Cola Bottling Company sold fruit flavored drinks under the name ‘Sprite’ during the 1950s and became the first bottler to market Sprite in 1961. Now it’s become world’s leading flavored soft-drinks in category of lemon.
It holds this position the world over and is in fact the third most sold carbonated soft drink after Pepsi and Coke; it is sold on over 188 countries.
The target consumer is the young people and they enjoy because it tasted crisp and clean. It’s really quenches the thirst.
The name Sprite originated from character named the ‘Sprite boy’ created for Coca-Cola to symbolize and reinforce the brand image Coke.
Seven-up Co, began distributing its soft rinks, including its lemon-lime 7UP, in the 1920s., and by the time Coca-Cola introduced it lemon soft drink, Sprite in 1961, 7UP dominated the market.
In 1991, Coca-Cola launch a sales presentation known as The Future Belongs to Sprite. The result is that five of eleven bottles decided to switch their lemon soft drink from 7UP to Sprite.
Beginning 1994, Spite has utilized the NBA property as the centerpiece of its fully integrated marketing strategy. Since the deal began, Spite sales have grown at a pace that has far exceeded that of the soft drink category as a whole for five straight years.
In the late 1990s Sprite ran a series of commercials that capitalized upon the unreality of the standard soft-drink fantasies. The commercials ended with a series of slogans: Image is Nothing. Thirst is Everything. Obey Your Thirst.
History of Sprite Coke
- Caleb Bradham And Pepsi Cola Company
In 1902, he launched the Pepsi-Cola Company in the back of his New Bern pharmacy room and applied to the U.S. Patent Office for a trademark. At first, The Pepsi-Cola Company simply sold Pepsi-Cola syrup to drug stores in eastern North Carolina. He mixed...
- The Invention Of Pepsi Cola By Caleb Bradham
Summer 1898, the weather was hot and humid. In New Bern, North Carolina pharmacist named Caleb Bradham began experimenting with various combinations, of spices, syrups and juices in search of a refreshing soft drinks to serve parched customers. Caleb...
- History Of Mountain Dew
Mountain Dew, the ultra sweet, odd-colored lemon lime drink, a caffeinated marketed by Pepsi, is today one of the fastest growing and most popular products in the carbonated soft drink category in the United States. The formula invented back in the 1940s...
- History Of Barq’s Root Beer
In 1898 Edward Charles Edmond Barq opened Biloxi Artesian Bottling Works and next two years he produced the product later known as Barq’s Root Beer. It remained a family owned business based in Biloxi, Mississippi, until the company was purchased by...
- Early History Of Pepsi Cola
Pepsi-Cola is one of the drinks that trace its root back to the corner drugstore. In 1893, Caleb D. Bradham, a pharmacist of New Bern invented it. Bradham poured a sample of his mixture into a beaker and gave it to his assistant to taste it. Then he saw...
Education
History of Sprite Coke
It holds this position the world over and is in fact the third most sold carbonated soft drink after Pepsi and Coke; it is sold on over 188 countries.
The target consumer is the young people and they enjoy because it tasted crisp and clean. It’s really quenches the thirst.
The name Sprite originated from character named the ‘Sprite boy’ created for Coca-Cola to symbolize and reinforce the brand image Coke.
Seven-up Co, began distributing its soft rinks, including its lemon-lime 7UP, in the 1920s., and by the time Coca-Cola introduced it lemon soft drink, Sprite in 1961, 7UP dominated the market.
In 1991, Coca-Cola launch a sales presentation known as The Future Belongs to Sprite. The result is that five of eleven bottles decided to switch their lemon soft drink from 7UP to Sprite.
Beginning 1994, Spite has utilized the NBA property as the centerpiece of its fully integrated marketing strategy. Since the deal began, Spite sales have grown at a pace that has far exceeded that of the soft drink category as a whole for five straight years.
In the late 1990s Sprite ran a series of commercials that capitalized upon the unreality of the standard soft-drink fantasies. The commercials ended with a series of slogans: Image is Nothing. Thirst is Everything. Obey Your Thirst.
History of Sprite Coke
- Caleb Bradham And Pepsi Cola Company
In 1902, he launched the Pepsi-Cola Company in the back of his New Bern pharmacy room and applied to the U.S. Patent Office for a trademark. At first, The Pepsi-Cola Company simply sold Pepsi-Cola syrup to drug stores in eastern North Carolina. He mixed...
- The Invention Of Pepsi Cola By Caleb Bradham
Summer 1898, the weather was hot and humid. In New Bern, North Carolina pharmacist named Caleb Bradham began experimenting with various combinations, of spices, syrups and juices in search of a refreshing soft drinks to serve parched customers. Caleb...
- History Of Mountain Dew
Mountain Dew, the ultra sweet, odd-colored lemon lime drink, a caffeinated marketed by Pepsi, is today one of the fastest growing and most popular products in the carbonated soft drink category in the United States. The formula invented back in the 1940s...
- History Of Barq’s Root Beer
In 1898 Edward Charles Edmond Barq opened Biloxi Artesian Bottling Works and next two years he produced the product later known as Barq’s Root Beer. It remained a family owned business based in Biloxi, Mississippi, until the company was purchased by...
- Early History Of Pepsi Cola
Pepsi-Cola is one of the drinks that trace its root back to the corner drugstore. In 1893, Caleb D. Bradham, a pharmacist of New Bern invented it. Bradham poured a sample of his mixture into a beaker and gave it to his assistant to taste it. Then he saw...