Education
Will Keith Kellogg was business manager of the Battle Creek Sanitarium, founder of the Kellogg Company and founder of the W.K Kellogg foundation.
Born on April 7, 1860 to John Preston Kellogg and Ann Janette Stanley Kellogg, he was christened ‘Willie Keith Kellogg’ but he detested his first name, and legally changed it to ‘Will’ in 1898.
Will Kellogg received little formal education, becoming an apprentice broom maker at age 11, and at the age of fourteen Will began working as a salesman for his father’s broom business. He used a horse and buggy to travel from town to town, For longer sale trips Will sometimes took a train.
In April 1880, Will was hired by his brother John Kellogg as his assistant at Battle Creek Sanitarium. In the late 1880s, the brothers established the Sanitas Food Company to market their culinary innovations.
After many experiments, in 1894 Kellogg brothers perfected the process for flaking grains. It was first served to the patients as the Sanitarium and later sold by the Sanitas Food Company.
In 1906, Will struck off on his own to form the Battle Creek Toasted Corn Flake Company. Eventually the renamed Kellogg Company became the world’s largest purveyor of ready-to-eat breakfast cereal.
Kellogg grew his business by masterful and audacious advertising and creative promotions. One campaigns urged housewives to wink at their grocer; those brave enough to do so received a free sample of Toasted Corn Flakes.
The company grew to be the largest manufacturer of ready-to-eat cereals in the world. Will Keith Kellogg passed away on October 6, 1951.
Will Keith Kellogg (1860-1951)
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Education
Will Keith Kellogg (1860-1951)
Will Keith Kellogg was business manager of the Battle Creek Sanitarium, founder of the Kellogg Company and founder of the W.K Kellogg foundation.
Born on April 7, 1860 to John Preston Kellogg and Ann Janette Stanley Kellogg, he was christened ‘Willie Keith Kellogg’ but he detested his first name, and legally changed it to ‘Will’ in 1898.
Will Kellogg received little formal education, becoming an apprentice broom maker at age 11, and at the age of fourteen Will began working as a salesman for his father’s broom business. He used a horse and buggy to travel from town to town, For longer sale trips Will sometimes took a train.
In April 1880, Will was hired by his brother John Kellogg as his assistant at Battle Creek Sanitarium. In the late 1880s, the brothers established the Sanitas Food Company to market their culinary innovations.
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| Will Kellogg with his broom |
In 1906, Will struck off on his own to form the Battle Creek Toasted Corn Flake Company. Eventually the renamed Kellogg Company became the world’s largest purveyor of ready-to-eat breakfast cereal.
Kellogg grew his business by masterful and audacious advertising and creative promotions. One campaigns urged housewives to wink at their grocer; those brave enough to do so received a free sample of Toasted Corn Flakes.
The company grew to be the largest manufacturer of ready-to-eat cereals in the world. Will Keith Kellogg passed away on October 6, 1951.
Will Keith Kellogg (1860-1951)
- Who Is Dr. John Harvey Kellogg?
Dr. John Harvey Kellogg (February 26, 1852 – December 14, 1943) was a Seventh-day Adventist and vegetarian. He recommended a plain diet for medical and moral reasons. John Harvey, the fifth child of his mother, Ann Jeanette, and the tenth of his father,...
- Charles William Post And Post Cereal Company
In 1894, the first breakfast food made by the famous Dr. J. H. Kellogg of Battle Creek, Michigan. The Kellogg Company marketed Granose Flakes in 1895. It was C. W. Post (October 26, 1854 – May 9, 1914), the founder of Post Cereals, who first clearly...
- History Of Soft Drink Fanta
Fanta is manufactured by Coca Cola for international markets. It is best known as orange soda, although it comes in grape, lemon, lime and other flavors. Fanta was born in the austerity of post-war Germany, when the Coca-Cola Company had to use sugar...
- History Of Krafts Food
Kraft Foods was founded in 1909 and became Kraft in 1976. It was mainly known as a maker of cheese, biscuits an chilled processed meat. The Kraft name came into the picture in 1903, when James L. Kraft began a wholesale cheeses business. He sold cheese...
- History Of Breakfast Cereal
During the American Civil War, Union soldiers were glad to get a hot breakfast cereals, especially when they were in the march or cut off from supply trains. Cooks used foodstuff on hand to make, panada, a hot breakfast gruel affectionately known as...